Average Reviews:
(More customer reviews)I first read about this flat iron in Good Housekeeping magazine. They claimed that it performed at 100% in all of their testing. They put hair samples in a humidity controlled room for 15 hours and measured the frizz among samples treated with frizz serum and a regular flat iron and this iron with no product. This product by itself won by far. That was quite impressive so I decdided to give it a try. I bought mine at Target for $49.99.
First, let me say that I have very fine textured hair that is a little below my shoulders so it is pretty easy to straighten with any flat iron. My trouble has been that after an hour (even with product & hairspray) it will become wavy again. There was definitely a noticeable difference using this tool. My hair did not frizz and stayed much straighter for a longer periid of time.
Also worth noting, it heats up in about 60 seconds and beeps to let you know it has reached the desired setting. You have to hold the power button down for a few seconds to turn it off which is helpful because I was always accidentally hitting it while straightening my hair on my old iron. Another plus, the heating plate rocks so that you don't snag pieces of your hair.
Hope this helps! I love it!
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